Data Privacy Statement and Consents

Index of contents
1. Purpose and responsible place
2. Basic information as to data processing
3. Processing of individual-related data
4. Collection of access data
5. Cookies & range measurement
6. Google Analytics
7. Google-Re/Marketing-Services
8. Newsletter
9. Involvement of services and contents of third parties
10. Rights of the users and deletion
11. Changes of the data privacy statement

1. Purpose and responsible place

This data privacy statement explains the kind, the extent and purpose of the processing (among others collection, processing and usage as well as of the obtaining of consents) of individual-related data within our online-offer and the websites connected with it, functions and contents (subsequently jointly designated as “online-offer” or “website”). The data privacy statement applies independently of the used domains, systems, platforms and devices (e.g. desktop or mobile) on which the online-offer is executed.

The offerer of the online-offer and the place responsible under data protection is  , holder: , , (subsequently designated as “offerer”, “we” or “us”). For the contact possibilities we refer to our company details

The term “user” comprises all customers and visitors of our online-offer. The used terms such as e.g. “user” have to be understood as gender-free.

2. Basic information as to data processing

We process individual-related data of the users only subject to the relevant data protection regulations corresponding to the requirements of saving and avoiding data. This means that the data of the users are only processed when there exists a legal permission, especially if the data are necessary or required by law for rendering our contractual services as well as for rendering our online-services or if there is a consent at hand.

We take organisational, contractual and technical safety measures corresponding to the state of the art in order to make sure that the provisions of the data protection laws are complied with and in order to protect therewith the data processed by us against accidental or intentional manipulations, loss, destruction or against the access of unauthorized persons.

As far as there are contents, tools or other means used by other offerers (subsequently jointly designated as “third-party offerer”) within the scope of this data privacy statement and as far as their named residence is abroad, it has to be assumed that a data transfer takes place into the states where the third-party offerers are domiciled. The transfer of data to third-party states is either done on the basis of a legal permission, of a consent of the users or of special  stipulations guaranteeing a legally assumed safety of the data.

3. Processing of individual-related data

Apart from the usage expressly stated in this data privacy statement, the individual-related data will be processed for the following purposes on the basis of legal permissions or consents of the users:
– The provision, execution, care, optimization and protection of our services, service and user performances;
– the warranty of an effective customer service and technical support.

We transfer the data of the users to third parties only if this is necessary for the purposes of accounting (e.g. to a payment service provider) or for other purposes if these are necessary in order to fulfill our contractual obligations towards the users (e.g. notification of address to suppliers).

Upon contacting us (by contact form or email), the statements of the user will be stored for the purpose of processing of the request as well as for the case that subsequent questions arise.
Individual-related data will be deleted as far as they have fulfilled their designated use and if the deletion is not prevented by any record retention.

4. Collection of access data

We collect data on every access to the server on which this service is located (so-called server log files). The access data include the name of the called website, data, date and time of the call , transferred data amount, notification on successful call, browser type plus version, the user’s operating system, referrer URL (the site previously visited), IP-address and the requesting provider.

We use the protocol data without allocation to the person of the user or other  profile creation corresponding to the legal provisions only for statistical evaluations for the purpose of operation, safety and the optimisation of our online-offer. However, we reserve the right to revise the protocol data subsequently if there is due to concrete clues the justified suspicion of an illegal usage.

5. Cookies & range measurement

Cookies are pieces of information transferred by our webserver or by webservers of third parties to the web-browsers of the users and stored there for a later call. Within the scope of this data privacy statement, the users are informed about a further use of cookies within the scope of pseudonymous range measurement.

The viewing of this online-offer is also possible to the exclusion of cookies. If the users would not like cookies being stored on their computers, they are asked to deactivate the respective option in the configurations of their browsers. Stored cookies may be deleted in the configurations of the browser. The exclusion of cookies may result in function limitations of this online-offer.

There exists the possibility to administer many online-announcement-cookies of companies via the US-American site http://www.aboutads.info/choices or via the  EU-site http://www.youronlinechoices.com/uk/your-ad-choices/.

6. Google Analytics

We apply Google Analytics, a web analysis service of Google Inc. (“Google”). Google uses cookies. The information generated by the cookie on use of the online-offer by the users is as a rule transmitted to a server of Google in the USA and is stored there.

Google will use this information acting on our instructions in order to evaluate the use of our online-offer by the users in order to compile reports on the activities within this online-offer and in order to render further services towards us, connected with the use of this online-offer and with the use of the internet. Thereby, pseudonymous usage profiles of the users may be generated from the processed dates.

We only apply Google Analytics with activated IP-anonymization. This means that the IP-address of the users will be shortened by Google within member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The full IP-address will be transmitted to a server of Google in the USA and will be shortened there only in exceptional cases.

The IP-address transmitted by the browser of the user will not be brought together with other data of Google. The users may prevent the storage of the cookies by a corresponding setting of their browser-software; the users may furthermore prevent the collection of the data generated by the cookie and related to their use of the online-offer to Google as well as the processing of these data by Google by downlaoding and installing the browser-plugin available under the following link: http://tools.google.com/dlpage/gaoptout?hl=de.

You will find further information with regard to data usage for advertising purposes by Google, setting and objection possibilities on the websites of  Google: https://www.google.com/intl/de/policies/privacy/partners (“Data usage by Google during your use of websites or Apps of our partners”), http://www.google.com/policies/technologies/ads (“Data usage for advertising purposes”), http://www.google.de/settings/ads (“Administering information used by Google in order to fade you in advertisements”) and http://www.google.com/ads/preferences (“You determine which advertisements are shown to you by Google”).

7. Google-Re/Marketing-Services

We use the marketing- and remarketing-services (briefly “Google-Marketing-Services”) of Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, (“Google”).

The Google-Marketing-Services facilitate us advertisements for and on our website more purposefully in order to present users only advertisements that potentially correspond to their interests. If users for instance are shown advertisements for products which the user was interested in on other websites, this is called “Remarketing”. For these purposes, Google directly executes a code by Google upon calling our and other websites on which Google-Marketing-Services are active, and so-called (Re)marketing-tags (invisible graphics or code, also designated as “Web Beacons”) are embedded into the website. With the support of these websites, an indivdual cookie, i.e. a small data file, is stored on the users’ device (instead of cookies comparable technologies may be used as well). The cookies may be placed by various domains, among others by google.com, doubleclick.net, invitemedia.com, admeld.com, googlesyndication.com or googleadservices.com. In this data file it is registered which websites the user has called, which contents he is interested in and on which offers he has clicked, furthermore technical information with regard to the browser and operating system, relegating websites, time of visit as well as further details as to the use of the online-offer. The IP-address of the users is collected as well whereby we inform within the scope of Google-Analytics that the IP-address is shortened within member states of the European Union or in other contracting states of the Treaty on the European Economic Area. The full IP-address will be transmitted to a server of Google in the USA and will be shortened there only in exceptional cases. The IP-address will not be brought together with data of the user within other offers of Google. This information mentioned above may also be connected with such information from other sources. If the user subsequently visits other websites, he may be shown advertisements matched to him corresponding to his interests.

The data of the users are processed pseudonymously within the scope of the  Google-Marketing-Services. I.e., Google does, for example, not store and process the name or the email-address of the users but it processes the relevant data cookie-related within of pseudonymous user-profiles. I.e., from Google’s point of view, the advertisements are not administered and indicated for a concretely identified person but for the cookie-holder, independent of the fact who this cookie-holder is. That does not apply if a user has expressly allowed Google to process the data with this pseudonymization. The information on the users collected by “DoubleClick” will be transmitted to Google and stored on  Google’s servers in den USA.

Google-Marketing-Services used by us comprises among others the online-advertising program “Google AdWords”. In the case of Google AdWords, each  AdWords-customer will receive another “Conversion-Cookie”. Cookies may thus not be tracked via the websites of AdWords-customers. The information collected by means of the cookie serves for creating conversion-statistics for  AdWords-customers who have decided on Conversion-Tracking. The AdWords-customers get to know the total number of the users who have clicked on their advertisement and who have been passed on to a site equipped with a  Conversion-Tracking-Tag. However, they do not get any information by means of which users may be identified personally.

On the basis of the Google-Marketing-Service “DoubleClick” we integrate advertisements of third parties. DoubleClick uses cookies by means of which  Google and its partner-websites are enabled to to take out ads on the basis of the visits of users on this website resp. on other websites in the internet.

Furthermore, we integrate advertisements of third parties on the basis of the  Google-Marketing-Service “AdSense”. AdSense uses cookies by means of which  Google and its partner-websites are enabled to to take out ads on the basis of the visits of users on this website resp. on other websites in the internet.

Another Google-Marketing-Service used by us is the “Google Tag Manager” by means of which further Google Analysis- and Marketing-Services may be integrated into our website (e.g. “AdWords”, “DoubleClick” or “Google Analytics”).

You will find further information with regard to the use of data for marketing purposes by Google on the

general site: https://www.google.com/policies/technologies/ads, the data privacy statement of Google may be called  under https://www.google.com/policies/privacy.

If you would like to veto the collection by Google-Marketing-Services, you may use the setting- and Opt-Out-possibilities made available by Google: http://www.google.com/ads/preferences.

8. Newsletter

With the subsequent hints we inform you on the contents of our newsletter and on the sign-on, delivery process and on the statistic evaluation process as well as on your rights of objection. By subscribing to our newsletter you agree with the receipt and with the procedures described.

Contents of the newsletter: We send newsletters, emails and further electronic notifications with promotional information (subsequently “newsletter”) only with the consent of the recipients or with a legal permission. As far as the contents of the newsletter are concretely defined within the scope of a registration for the newsletter, they are relevant for the consent of the users. For the rest, our newsletters include the following information: our products, offers, actions and our enterprise.

Double-Opt-In and logging: The registration for our newsletter is done by means of a so-called Double-Opt-In-Procedure. I.e., you receive an email after registration in which you are asked to confirm your registration. This confirmation is necessary so that nobody is able to register with foreign email-addresses. The registrations for the newsletter are logged in order to be able to prove the registration process in accordance with the legal requirements. Part of that is also the storage of the point in time of registration and confirmation and of the  IP-address, too. The changes of your data stored at the despatch service provider are also logged.

Despatch sevice provider: The despatch of the newsletters is done by means of  “” (subsequently designated as “despatch service providers”). The data protection regulations of the despatch service provider can be viewed here: .

The email-addresses of our newsletter-recipients as well as their further data, described within the scope of these hints, are stored on the servers of the despatch service provider. The despatch service provider uses this information for the despatch and the evaluation of the newsletters acting on our instructions. Furthermore, the despatch service provider may, according to own information, use these data for the optimization or improvement of the own services, e.g. for the technical optimization of despatch and and for the display of the newsletters or for economical purposes in order to determine from which countries the recipients come. The despatch service provider, however, does not use the data of our newsletter-recipients in order to contact them itself or to pass them on to third parties.

Registration dates: For the registration for the newsletter it is sufficient to state your email-address.

Statistical collection and analyses – The newsletters contain a so-called “web-beacon”, i.e. a data file as big as a pixel that is called by the server of the despatch service provider upon opening the newsletter. Within the scope of this call, at first technical information such as information as to the browser and as to your system as well as your IP-address and the point in time of the call is collected. This information is used for the technical improvement of the service by means of the technical data or of the target groups and their reading behavior by means of their call-off places (which can be determined with the help of the IP-address) or of the access times. A part of the statistical collection is also the determination whether the newsletters are opned, when they are opened and which links are clicked on. Although this information can be allocated to the single newsletter-recipients for technical reasons, it is neither our ambition nor the ambition of the despatch service provider, however, to watch single users. The evaluations serve in fact for recognizing the reading habits of our users and for adjusting our contents to them or for sending various contents corresponding to the interests of our users.

Cancelation/revocation – You may cancel the receipt of our newsletter at any time, i.e. revoke your consent. Thereby your consents to its despatch by the despatch service provider and the statistical analyses cease to exist simultaneously. Unfortunately, a separated revocation of the despatch by the despatch service provider or by the statistical evaluation is not possible. At the end of each newsletter you find a link for the cancelation of the newsletter.

9. Involvement of services and contents of third parties

It may happen that contents or services of third-party offerers, such as for example city maps or fonts are integrated within our online-offer by other websites. The integration of contents of the third-party offerers always implies that the third-party offerers perceive the IP-address of the users because they are unable to send the contents to the browser of the users without the IP-address. The IP-adresse is thus required for the display of these contents. Furthermore, the offerers of the third-party contents may place own cookies and may process the data of the users for their own purposes. Thereby, usage profiles of the users may be created from the processed data. We will deploy these contents as sparingly and data-avoiding as possible with regard to data and we will select reliable third-party offerers with regard to data security.

The subsequent display provides an overview of third-party offerers as well as of their contents, plus links to their data privacy statements containing further hints as to the processing of data and, partially already mentioned here, possibilities for objection (so-called Opt-Out):

– External fonts by Google, Inc., https://www.google.com/fonts (“Google Fonts”). The integration of the Google Fonts is done by means of a server call at Google (as a rule in the USA). Data privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Maps of the service “Google Maps” of the third-party offerer Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA, placed. Data privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

– Videos of the platform “YouTube” of the third-party offerer Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Data privacy statement: https://www.google.com/policies/privacy/, Opt-Out: https://www.google.com/settings/ads/.

10. Rights of the users and deletion of data

Users have the right to get upon application information free of charge on the individual-related data that we store about them.
In addition, the users have the right to correction of incorrect data, revocation of consents, blocking and deletion of their individual-related data as well as the right to submit a complaint at the competent regulating authority in case of assumption unlawful data processing.

The data stored by us are deleted as soon as they are no longer required for their designated purpose and if the deletion is not prevented by legal record retentions.

11. Changes of the data privacy statement

We reserve the right to change the data privacy statement in order to adjust it to changed legal situations or in case of changes of the service and the data processing. However, that only applies in view of declarations as to data processing. As far as consents of the users are required or as far as components of the data privacy statements contain regulations of the contractual relationship with the users, the changes will only be done with the consent of the users.
The users are asked to keep themselves informed regularly on the contents of the data privacy statement.

Important hint:

You may view the status of your cookies at any time under the following link:

https://www.showa-denko.com/datenschutzeinstellungen-benutzer/

Status: May 24th, 2018  04:18 p.m.

Cookie-Einstellung

Bitte treffen Sie eine Auswahl. Weitere Informationen zu den Auswirkungen Ihrer Auswahl finden Sie unter Hilfe.

Treffen Sie eine Auswahl um fortzufahren

Ihre Auswahl wurde gespeichert!

Hilfe

Hilfe

Um fortfahren zu können, müssen Sie eine Cookie-Auswahl treffen. Nachfolgend erhalten Sie eine Erläuterung der verschiedenen Optionen und ihrer Bedeutung.

  • Alle Cookies zulassen:
    Jedes Cookie wie z.B. Tracking- und Analytische-Cookies.
  • Nur First-Party-Cookies zulassen:
    Nur Cookies von dieser Webseite.
  • Keine Cookies zulassen:
    Es werden keine Cookies gesetzt, es sei denn, es handelt sich um technisch notwendige Cookies.

Sie können Ihre Cookie-Einstellung jederzeit hier ändern: Datenschutz. Imprint/ISO Quality policy

Zurück